Every missed call texted back in seconds. Every quote followed up until it closes or dies. Every finished job asking for a Google review. PoolCRM is set up and run for you by someone who has actually run the routes.
Skimmer, Pool Brain, and Jobber are great at routes, chemistry, and invoices. None of them chase the call you missed at 2pm or the quote you sent three weeks ago. PoolCRM sits in front of them and does that part.
Call goes unanswered, caller gets a text from your number before they dial the next company on Google. Works with your existing line. Nothing to install for the customer.
How missed call text back works for pool companiesFour touches over 14 days, then it stops. Most stale quotes close on the day-7 message. You quoted it once. PoolCRM keeps asking so you don't have to.
See the follow up sequenceEvery customer asked once, two hours after the job, with a link that opens the Google review box directly. Weekly accounts never get nagged 52 times.
How review automation works for pool companiesPoolCRM gets the customer. Your route software runs the route. They connect.
| PoolCRM | Skimmer | Pool Brain | Jobber | |
|---|---|---|---|---|
| Built for | Getting customers | Running routes | Tech accountability | General field service |
| Missed call text back | Yes | No | No | Add-on |
| Quote follow up sequence | Yes | No | No | Basic |
| Review automation | Yes | Add-on | No | $39/mo add-on |
| Route optimization | No | Yes | Yes | Yes |
| Chemistry tracking | No | Yes | Yes | No |
| Setup | Done for you | Self | Self | Self |
| Starting price | $397/mo | $49/mo | $55/user/mo | $39/mo |
Competitor pricing as of September 2026. Check their sites for current rates.
No tiers. No per-user fees. No add-ons. Setup is done for you and your first month covers it. Month to month, cancel any time.
Book a 15-minute walkthrough"I ran a pool service company in Gilbert, Arizona for 5 years. Grew it 650%, to 300 accounts and 7 trucks, then sold it. The thing that grew it wasn't route software. It was answering every lead, following up every quote, and asking every customer for a review."
After the sale I built PoolCRM on GoHighLevel, the same engine most marketing agencies use, configured the way a pool company actually runs. You get the setup I wish I'd had in year one, without spending 40 hours building it.
Tyler Sharp, founder, BJG Digital and PoolCRM. Gilbert, Arizona
It's built on GoHighLevel. The pool-specific setup, message templates, pipelines, and automations are ours. You could build it yourself in about 40 hours if you know GHL. Most pool owners don't, and shouldn't spend their time on it.
No. Skimmer runs the route. PoolCRM fills it. They connect through Zapier or webhooks, and we set that up for you.
No. We forward or port your existing business line. Customers see the same number they always have.
Nothing sends. The text only fires when the call is missed or goes to voicemail.
We do it. You're live in 3 business days. Send your logo, your phone number, and your Google Business Profile link.
Any time. Month to month. Your first month covers setup, so there's no separate fee to lose.
Call (480) 568-1983 and hang up when it rings out. Watch what lands on your phone. Then book 15 minutes and we'll set it up on your number.